Marketing Communications


Any word, name, symbol, device, or any combination thereof that identifies the source of goods or services, whether or not they are registered. In practice, a Trademark also enhances the desirability of a product and, when properly controlled, can increase the value of the product as well as the goodwill inherent in the Trademark.
For the purposes of this document, Trademark is used to indicate, in addition to the strict legal definition, service marks, trade names, trade dress, any trademarked word, symbol, device, trademark, logo, insignia, seal, indicia, emblem, identifying mark, mark, or any combination thereof, used to identify the source of goods or services, whether or not they are registered. The IPFW logo, or graphic representation or symbol of our university, is referenced in this document as Trademark.
Any unauthorized use of a Trademark; or the use of any word, term, logo, symbol, or device, or any combination thereof, or any false or misleading description or representation of facts, which in connection with any goods (or any container for goods) or services is likely to cause confusion or deceive the general public as to the affiliation, connection, or association of the producer to the university; or which causes confusion as to the origin/sponsorship/ endorsement/approval of the producer's goods, services, or commercial activities by another person; or any use of a trademark that is otherwise in violation of applicable law.
Licensing Agent
One who is empowered to act on behalf of another or represent another on issues related to the manufacture, distribution, and sales of goods or services bearing protected trademarks.
One who contracts to allow another (licensee) to use licensor's property (i.e., Trademarks), usually in exchange for a royalty as a percent of sales.
The article or product being produced is identical to an original item.
The article or product looks substantially identical to an original item. Replicas are not the same as authentic.